Niche It Up: Enhance Your Marketing Effectiveness

The Brandon Chamber of Commerce presents a workshop put on by Manitoba Marketing Network:

Enhance your marketing effectiveness with this two-day workshop.
Sessions are facilitated by marketing experts and presentation are followed by group round table discussions. Each session builds on the previous session, but is not a pre-requisite to attend all sessions.
 

DAY ONE

What am I selling and Who am I Selling to?

 6:00 - 7:30 pm, Wednesday May 4
What are you selling: expertise, uniqueness, benefits specialty, etc.?
Who are you selling to: primary and secondary markets?
What is your customer value proposition?
 

Focus, Aim Promote...

8:00 - 9:30 pm, Wednesday, May 4
What is your promotional strategy: trial offers, demonstrations, referrals, networking, etc.?
what are your advertising platforms: internet, radio, flyer, etc.?
What is your advertising budget?
 

DAY TWO

The Cure for Buyer's Remorse - Panel Discussion

9:30 - 11:00 am, Thursday, May 5
What are your service standards?
How will you achieve these service standards with roles, tasks, etc.?
How will you eliminate the rsik of failing to meet your service standards?
 

Put it to Work! A Networking Luncheon

11:30 am - 1:00 pm, Thursday, May 5
Participants will learn networking strategies and pitch their new value proposition and work class service strategies with fellow workshop participants comprised of entrepreneurs adn sales executives.

Sponsored by: Economic Development Brandon, Entrepreneurship Manitoba, CKLQ & StarFM, Leech Printing